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Press Release

Experts predict the Top 10 trends for fractional real estate

15th September 2011

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The culmination of a fascinating two days of learning and networking at the Fractional Summit USA fractional real estate conference was a final session called the Ultimate Q&A, in which a panel of industry experts looked in to their crystal balls and predicted what lies ahead for the industry.

The panel was made up of moderator Piers Brown – founder of Fractional Life; American Resort Development Association (ARDA) president Howard Nusbaum; Gregg Anderson, global vice president, The Registry Collection; Chris Payne, partner at Ballard Spahr; and Scott Ritter, vice president of the residential division at Dahlgren & Duck Associates.

Here are their forecasts for the top 10 fractional industry trends for the next few years.

• More hybrid models of ownership in the form of a “vacation currency” to keep up with changing times

• Nightly valuations and bookings, rather than weekly bookings, resulting in increased flexibility for the buyer

• Increased emphasis on quality rather than cost – fractional buyers want to do things better rather than cheaper

• More targeted marketing to affinity groups rather than a generic financially qualified buyer

• Increased emphasis on health and wellness at resorts – yoga, pilates, spas etc

• Smaller fraction sizes

• Short-term and finite ownership period products with a guaranteed exit strategy

• More on-resort technology to keep up with the modern consumer

• Increase in user-friendly environmental technology to appeal to green buyers

• Developers will increasingly listen to what consumers want rather than trying to predict what they want

The session was rounded up in a positive fashion buy Howard Nusbaum who said: “The golden years of vacation ownership are still ahead of us.”

For information about sponsoring or speaking at next year's Fractional Summit USA, please contact Piers Brown at piers@fractionallife.com or +44 020 8340 7989.

Delegate feedback from Fractional Summit USA 2011

“An incredible panel of speakers, developers, consultants and owners coming together to share experiences, network and learn more about this fascinating industry. Great contracts and connections!”
Mauricio Lara, senior consultant, Red Consulting

“As someone new to the concept of Fractional ownership and a developer, the summit was extremely beneficial and the networking and information surpassed my expectations.”
Luke Vitale, developer, Playa del Carmen, Mexico

“A one stop opportunity to receive updates on industry events, innovative product concepts and connecting with fellow industry leaders. A must attend if you think or know fractional ownership is in your future.”
Jeffrey Fagan, president, FRM Resorts

“Fractional Summit USA is a personal, professional and engaging think tank of industry experts that definitely impacts your day-to-day business and bottom line.”
Kathy Hernandez, president, Kathy Hernandez & Associates

“This was world class, great value and I'll be back!”
Richard Snyder, president, The Platinum Group

About Fractional Life
From a fractional jet to fractional real estate, Fractional Life is the number one consumer lifestyle brand dedicated to growing the fractional ownership marketplace. The company has three divisions: interactive, b2b fractional conferences and consumer exhibitions.

Dates:
Fractional Life Expo, October 13 to 15 2011, ExCel London
Shared Ownership Fractional Summit Middle East North Africa, 21 November 2011, Burj Al Arab Dubai,
Fractional Summit Europe, 27-28 Feb 2012, Marriott Grosvenor Square, London

15/09/11